Residential Case Study

Auriens, Chelsea

Project Background

Auriens is a luxury retirement home for people over the age of 65 that provides 56 high-end one and two-bedroom apartments alongside health and leisure facilities. Echoing the classical Georgian architecture of the area, the build is subtly future proofed with on-site private healthcare and high-spec wellness amenities. These include a pool, spa, personal trainer, salon, speakeasy bar, cinema, top restaurant, sunken garden, and a library.

Cellecta’s HiDECK Overlay 18 was specified by Studio PDP as the overlay flooring solution. It’s ideal for flooring applications incorporating an underflooring heating system due to its high thermal conductivity which provides rapid reaction times, saving on running costs. In addition, its high density makes it perfect for a variety of acoustic applications.

Multiplex was awarded this 10,000m² contract to construct this retirement home on Dovehouse Street, Chelsea.


Studio PDP



Type of Construction


Project size


Products Installed

  HiDECK Overlay 18

  RUBBERfon Impact 6


“The HiDECK Overlay 18 system features a tongue and groove edge detail that doesn’t require screws making it quick and easy to install”

Products Installed Information