Cellecta Pick Up Best Stand Award at Timber Expo 2014
The icing on a successful Timber Expo was achieved with Cellecta picking up “The Best Shell Package Stand Show” award. The Award was given in recognition for the stands detailed design and layout, which featured Cellecta‘s ScreedBoard with under floor heating installed as the floor. Having ScreedBoard installed on the floor allowed the Cellecta team to demonstrate the benefits of the system, and visitors were able to physically and visually embrace the benefits of installing a dry screed flooring system over a wet flowing screed. This represented a far more effective approach than standalone product samples that had been adopted at previous events.
The Vision in The Visuals
The vision for the stand was to create an engaging presence which was instantly achieved with Cellecta‘s trademark yellow and red colour scheme, which stood proud among the array of traditional white themed stands. Significant efforts were taken to simplify the messages delivered via the stand to allow visitors to quickly recognise the benefits of Cellecta solutions within their projects and endorse general brand awareness. The stand also showcased installation videos of the products on show, technical literature, and samples for customers to experience the products. These features were well received and encouraged visitors to interact with the stand and further extend the educational experience.
Cellecta would like to further extend their thanks to Timber Expo for putting on another excellent event and for the recognition given to their stand. For the full review on Cellecta’s Timber Expo event click here.